To create a fashion brand, you have to deal with many things: Manufacture of clothing and consumables, networking, marketing, and sales, as well as setting up and running a business. In addition, in order to successfully establish a fashion brand, it is usually necessary to have initial capital and reserves or current additional income.
What you will need:
- Creativity and talent – but that’s not enough
Solid education – fashion design training/studies
Thematic knowledge – knowledge of the textile industry
Knowledge to start a business
Legal support or knowledge of law and brand management
Talents in organizational planning and sales
A lot of enthusiasm and idealism
For now, it sounds as if you couldn’t create a fashion brand, right? Bad, it is feasible!
But there is a lot to consider and that’s why you should be creative and talented, willing to learn and develop, as well as wanting to create your own fashion brand in order to succeed and develop it.
Creating the necessary requirements for your clothing brand
To be market-oriented, you need knowledge that goes far beyond that of trained tailors or illustrators. This allows you to deal with the technical concepts of the textile industry, as well as with basic knowledge about production, dyeing, printing, fabric finishing, etc., as well as with the knowledge of the textile industry.
If you notice that you are unsure about certain areas, it is recommended that you attend seminars, schools or go through full research to create requirements for your future clothing brand.
In addition to universities, many fashion schools offer opportunities for talented newcomers. Visit various schools’ websites to find out more information about school requirements, deadlines, and their overall recruitment process.
Establishing a fashion brand
If you have already obtained a mandatory professional qualification, you should also learn how to start a business before you start building your own fashion brand. There are many things to consider in terms of organization, planning, legal issues and ultimately financial issues. You will find plenty of information on the web, which provides helpful information, checklists, and links to seminars on startups in the fashion industry.
Legal security for your clothing brand
If you want to overcome this obstacle, you should be very well acquainted with the commercial law and requirements for the registration of your brand or get professional help from a lawyer or consultants.
Now you have to decide if and where you want to register your brand as a trademark – in your country, in Europe or even worldwide. In most countries, the local or national patent office will provide a wealth of information, links and application forms on their websites so that you can easily prepare all the necessary documents.
According to many patent offices, you can register your trademark if your application meets the statutory requirements for protection. However, you are responsible for ensuring that your brand is no longer registered in an identical or similar way by the owner of an earlier trademark, who can protest against your younger brand. In this case, your brand may be removed and you lose rights to it. Warnings can also cost several thousand dollars and should, therefore, be avoided.
Before registering a trademark, intensive research should be carried out if the financial situation allows it. Whether you want your brand to be based in the UK, the US, the EU or even internationally, you need to consider not only your domestic brands but also foreign trademarks and international registrations when examining your brand.
You can do the research yourself. The national patent office usually provides access to various databases. In addition, you should also have a look at search engines, directories and business records for identical or similar names. This is a very expensive way and there is always uncertainty as to whether you have actually checked and ruled out all possibilities for similarity. It is therefore advisable to seek advice from an experienced lawyer or appropriate contact persons and trademark law firms that can be found on the Internet.
If your brand is finally registered, you should check every month that your brand and your own rights are not violated by third parties. Although this is expensive, it is useful for quality assurance and thus maintaining the reputation of your brand. This task can be done by the relevant law firms. Costs are usually based on the scope of trademark protection.